This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event.
The mission was started by Narendra Modi, the Prime Minister of India, nominating nine famous personalities for this campaign, and they take up the challenge and nominate nine more people and so on(like the branching of a tree). It has been carried forward since then with famous people from all walks of life joining it.
History
Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi on Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajghat, New Delhi, India and asked everyone to join this campaign. Later on this day, Modi himself swept a parking area at Mandir Marg Police Station followed by pavement in Valmiki Basti, a colony of sanitation workers, at Mandir Marg, near Connaught Place, New Delhi.
Today participated in #CleanlinessDrive at satellite area of #Ahmedabad as a part of "Swachh Bharat Abhiyan". #MyCleanIndia #SwachhBharatWeek.
Indian President Shri Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by the Indian Army, Border Security Force, Indian Air Force and India.
Objectives
This campaign aims to accomplish the vision of 'Clean India' by 2 October 2019, 150th birthday of Mahatma Gandhi and is expected to cost over INR62000 crore (US$10 billion). The campaign was described as "beyond politics" and "inspired by patriotism".
More than 3 million government employees and schools and colleges students of India are going to participate in this event.
Nominees
Jitesh Trapasiya selected 9 notable public figures to propagate this campaign.
* Birva Solanki - Editor, Columnist.
* Shreya Radadiya
* Chaitali - Editor at Oneindia
* Ankita Tripathi
* Priyal Patel - Editor at Vishva Gujarat
* CA Tushar Dhameliya
* Hardik Bavadiya
* My Team
* My all Friends from Facebook, Twitter and College
Top quotes of ‘Swachh Bharat Abhiyan’
1. It is our social responsibility as citizens of India to help fulfil Gandhiji's vision of Clean India, by his 150th birth anniversary in 2019.
2. I am seeing that Gandhi is looking through these specs that whether we have made India clean or not, what we have done and what we have done.
3. Devote 100 hours every year towards the cause of cleanliness.
4. Cleaning up the country cannot be the sole responsibility of sweepers. Do citizens have no role in this? We have to change this mindset.
5. Though it is a difficult task, it can be achieved and for that people will have to change their habits.
